About the Project
At Irish Web Services, we’ve recently launched a new Google Ads campaign for SnagCheck.ie, a leading provider of snag list inspections for new homes and apartments.
The goal was simple: reach Dublin homeowners actively searching for snag reports, not just anyone browsing or researching. Every click needed to be relevant, intentional, and ready to convert.
Smart Targeting – Not Wasted Clicks
Rather than casting a wide net across Ireland, we designed a campaign focused entirely on County Dublin, where most of SnagCheck’s client base is located.
We built the keyword strategy around high-intent search terms such as:
- “snag list Dublin”
- “snagging inspection Dublin”
- “new build snag list”
- “snag list surveyor”
By using Exact and Phrase Match keywords, we ensured every euro went toward people actively looking for snag reports, instead of broad or irrelevant searches like “home inspection courses” or “snag list templates.”
The result: a campaign that prioritises quality leads over quantity.
H2: A Dedicated Dublin Landing Page
All ads drive traffic to a dedicated Dublin landing page, snagcheck.ie/dublin-snag-list-services fully optimised for conversions.
The page includes:
✅ Clear pricing (“From €250”)
✅ Fast contact form and click-to-call button
✅ Localised copy and trust signals
✅ Real Google reviews and same-day availability messaging
This setup helps Google’s Quality Score and gives users exactly what they’re searching for — no confusion, no extra clicks.
Optimising for Conversions
The campaign was launched with a €10/day budget, using the “Maximise Conversions” strategy to focus on real leads.
We’ve enabled conversion tracking for both:
- Phone calls from ads
- Form submissions on the Dublin landing page
Every click and enquiry can now be tracked back to what’s working, helping SnagCheck make informed decisions about scaling or refining their budget.
Building Long-Term Visibility
This campaign isn’t just about short-term lead generation, it’s about building ongoing visibility for SnagCheck in Dublin.
By staying active (even at a modest budget), their brand remains at the top of Google whenever new homeowners search for snag list services.
This continuous visibility builds trust and keeps competitors from dominating the search results.
Key Takeaways
- Targeted Location: Dublin only
- Budget: €10/day
- Ad Focus: High-intent keywords for snag reports
- Landing Page: Dedicated, conversion-optimised
- Goal: Quality over quantity — clicks from real homeowners needing snag inspections
Want Results Like This for Your Business?
If you’re a local Irish business looking to get real leads from Google, not wasted clicks, we can help.
From keyword strategy to landing page design and conversion tracking, Irish Web Services builds smart, measurable Google Ads campaigns that bring in customers, not just traffic.
👉 Get in touch today to discuss your campaign setup.