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Irish Web Services: Search Engine Optimisation in Kildare

Do you want your website or business page to appear on the top search result of Google or any other search engine? Well, if that’s what you want, you need to get in touch with a digital marketing agency that offers Search Engine Optimization (SEO) services.

The question now is which SEO agency has the trusted process and effective strategy? Surely, it’s not easy to identify which is the best one for you. The SEO industry has been growing since the proliferation of websites or online channels happened.

All of a sudden a bunch of SEO companies and gurus appear anywhere. Well, the good thing is you finally found us—we run a trustworthy SEO company in Kildare. Search engines like Google, Bing, and more will show your website content on their first-page search results if you choose to work with us.

We are not all talk. We have five years of Search Engine Optimisation (SEO) experience in ranking different websites and keywords. Who are we? We are the Irish Web Services, the digital marketing company that you can rely on.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of optimising your website so that it will rank higher in search results. The higher the website ranks, the more people see it, which means more earnings for you. SEO works mainly on search engines such as Google and Bing. In short, SEO makes your website or business easier to find online.

Search Engine Optimisation is not easy to do without prior knowledge. Even the experts in this field are still studying various SEO methods at this moment. Therefore, choose an SEO agency that really knows how keep.

What are the services involved in SEO?

SEO is a workflow and it involves several processes to make your website rank higher. These are the following:

Keyword Research

It is the backbone of any SEO campaign. Without this, no SEO campaign can be successful. Keyword research is one of our core strengths and every SEO campaign we undertake with a client starts with us undertaking comprehensive keyword research for them. This allows us to fully understand the markets the client wishes to compete in and thus tailor their SEO campaigns effectively.

Competitor Analysis

This is done strategically so that you can better understand your market. All of the information regarding competitor analysis is meant to be used as knowledge—not copied directly into a page on your website. This helps people connect with your brand/ business on an emotional levelwhich is a very important factor in acquiring new customers.

On-Page Optimization (focus on content)

In the process of on-page optimization, we format page titles and meta descriptions for our clients. Our web copywriters will write a brief about your website or blog and produce SEO content for your business. This results in a search-engine-friendly title (permanent), instead of the usual temporary one that disappears after a couple of weeks.

Link Building/Social Media Marketing (viral content)

It involves the building of links pointing to your website from other websites. This is often known as inbound marketing. It can help search engines determine how relevant your website may be within the context of a specific topic. Moreover, SMM is often used for the same purpose.

Off-Page Optimization (backlinks)

We establish links from the major social media platforms and link tracking systems, like Google PR, Yahoo!, Bing and Alexa. This is the most important process of SEO, in that it allows relevant backlinks to be built onto your website. These links are from other websites and blogs which link to yours. The more popular the site you get a link from, the more powerful your search engine ranking will become.

How does SEO work?

SEO is a process whereby search engines can rank web pages higher or lower in certain searches depending on how well that page optimises for the keywords you would like it to appear for. SEO is most commonly used by local businesses and companies who sell online. Our digital marketing company is ready to support you in all possible ways as regard SEO.

Elements of SEO?

Several different elements need to be taken into account when it comes to SEO. These include:

1. Content

Web content is the primary element of your website. This must be relevant to the keywords you wish to rank for. The more relevant and unique your content, the better chance you’ll have of ranking for the right keywords.

2. Links

Link popularity is also a vital aspect of SEO, and you must build relevant links to your website. This can be done by using Social Media or by contacting sites that will want to link to yours (for example, if you’re an accountant and you want to rank for ‘Accountant Athy’, contact other relevant businesses and see if they’re interested in linking to you).

3. User Experience

This is also incredibly important. Your website needs to be user-friendly, easy to navigate, and a pleasure for visitors to use. It’s also important that your site loads quickly and doesn’t crash or become unresponsive.

4. Google Analytics

If you’re serious about SEO, it’s important to track your traffic and know how the changes you make affect your visitors. Google Analytics is a free tool that allows you to do this easily.

5. Reputation Management

It’s good practice to get proactive with your reputation management when it comes to SEO. You should monitor what people are saying about you online and try to create positive content or links when it comes to your business.

6. Mobile Optimisation

In recent years the number of visitors accessing websites from their phones and tablets has exploded. More than half of us now access the internet exclusively from our mobile devices. If you don’t have a mobile-optimized site, it’s important that you get one.

7. Local SEO

Search engines will often rank local firms higher than large, national ones. It’s a good idea to add your city or county to the company name and to include it somewhere in the title of your site.

8. Content Marketing

If you’re planning on trying to rank for competitive keywords, you’re going to have a tough time just concentrating on SEO. A great way to get traffic is by running content marketing campaigns. These are designed to attract people who will then visit your website and hopefully convert into sales.

Why should you work with us?

Current information about SEO is hard to find. Most companies that offer this service provide outdated and ineffective optimisation methods that no longer work. However, we are different from them.

We have been providing SEO services with quality results for more than five years. We can also customise our services to meet the individual needs of our clients.

Moreover, we have a 100% success rate as our clients have seen an increase in traffic, leads, and sales. Stand out from your competitors and work with us today.