Running an online business isn’t just about having a beautiful website—it’s about making sure every detail works smoothly for both you and your customers. Recently, I helped a local business owner make a few quick changes to their WooCommerce website. They might seem small, but the impact was significant.
Adding a Service Charge at Checkout
With rising costs, many businesses need to find fair and transparent ways to cover expenses. By adding a 2% service charge at checkout, the business could pass on a portion of their costs without increasing individual product prices.
This method keeps pricing simple and ensures customers clearly see where the charge comes from.
Rewarding Loyal Customers with Coupon Codes
To balance the new service charge, we created a coupon code that removes it for repeat customers. This rewards loyalty while maintaining fairness for new or one-off buyers. It’s a smart way to encourage return business without complicating the checkout process.
Improving Registration with a Password Reveal Option
A small frustration for many customers is not being able to see the password they’re typing during registration. By adding a password reveal option, we improved usability, reduced failed login attempts, and created a smoother onboarding process.
Why Small Fixes Matter
Individually, these changes only took a short time to implement. Together, they:
- Improved the customer experience
- Helped the business stay profitable
- Reduced potential customer frustrations
Small tweaks can often have a big impact, sometimes even bigger than major redesigns.
Need Help With Your Website?
If your website could use a few updates—whether it’s checkout tweaks, improved usability, or ongoing maintenance, I’d be happy to help.
📌 At Irish Web Services, I specialise in making practical, results-driven improvements that keep your website running smoothly.
Contact me today to chat about how I can help your business.