When customers search for your business on Google, your Google Business Profile is often the first thing they see. It’s like your digital shop window and the more you show, the better.
One feature that many small businesses overlook is the Products section. This allows you to showcase not only physical products but also your services.
What Are Google Business Profile Products?
Products appear directly in your Google listing on Search and Maps. They include an image, title, description, and price (if you choose to add one). For service businesses, these can be used to highlight:
- Website design packages
- Monthly maintenance plans
- SEO services
- Google Ads management
- Local services like plumbing, hairdressing, or childcare
Why Add Products to Your Profile?
✅ Stand out in search – Listings with products catch the eye and look more professional.
✅ Show customers what you offer instantly – No need for them to click through multiple pages.
✅ Improve local SEO – Adding keyword-rich product descriptions helps you appear for more searches.
✅ Build trust – Transparent services and prices give customers confidence.
✅ Stay ahead of competitors – Many businesses don’t use this feature yet, so it gives you an edge.
How to Add Products
- Log in to your Google Business Profile.
- Go to the Products tab.
- Click Add product.
- Upload a photo, add a title, description, and (optional) price.
- Save – and it’s live!
It only takes a few minutes but can make a big difference to how your business appears online.
Final Thoughts
If you want to get more local customers, adding products and services to your Google Business Profile is one of the simplest and most effective steps you can take.
At Irish Web Services, we’ve already updated our profile with Website Design, SEO, and Monthly Care Plans – and we recommend every business owner does the same.
Need help setting it up? 👉 Get in touch today and we’ll guide you through it